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How a 360° customer view really works
“We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what does that actually mean? And how can this concept be transformed into a functioning system? The...
“We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what does that actually mean? And how can this concept be transformed into a functioning system? The...
Digital is no longer an add-on; it forms the core of modern customer experiences. However, many...
Excellence in sales is not a one-time achievement - it is an ongoing process. The chapter “Sales...
Although CRM is still a software project in many companies, it has been about much more than that...
Performance management is the bridge between vision and reality, evaluating the value and...
Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and...
CRM projects rarely fail due to technological issues; they rather fail due to structural and...
A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...
We are excited to announce the release of a new book by our CRM experts at DIGITALL, titled "CRM...