Enter our DIGITALL Galaxy

We cover leadership topics & the digital transformation. Explore the depths of the digital transformation & discover business opportunities.

1 min read

How a 360° customer view really works

“We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what does that actually mean? And how can this concept be transformed into a functioning system? The...

1 min read

Why digital marketing needs to be rethought

Digital is no longer an add-on; it forms the core of modern customer experiences. However, many...

1 min read

Why Excellent Sales Performance Management Is the Key to Digital CRM

Excellence in sales is not a one-time achievement - it is an ongoing process. The chapter “Sales...

1 min read

Why digital CRM (dCRM) is more than just technology

Although CRM is still a software project in many companies, it has been about much more than that...

1 min read

Why Performance Management Is the Key to Successful TransformAtion

Performance management is the bridge between vision and reality, evaluating the value and...

1 min read

Why looking at the big picture is key to success or failure in CRM

Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and...

2 min read

Why does CRM only work when combined with a new organisa-tional culture?

CRM projects rarely fail due to technological issues; they rather fail due to structural and...

3 min read

Why every company needs a CRM competencе model

A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...

2 min read

CRM Goes Digital: EXPERT INSIGHTS on Modern Customer Management

We are excited to announce the release of a new book by our CRM experts at DIGITALL, titled "CRM...