Sabine Kirchem is a Marketing, Brand, and Communications expert as well as a book author. She is enthused by innovation topics, current trends and technologies in the areas of digitalization, marketing and communications.
Performance management is the bridge between vision and reality, evaluating the value and authenticity of every strategy. The chapter titled “Performance Management: Leadership in the Digital...
Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and...
CRM projects rarely fail due to technological issues; they rather fail due to structural and...
A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...
"Purpose" is a word full with potential and meaning. It's fair to say that every single person has...
Bill Gate once said that "automation applied to an inefficient operation will magnify the...
Everyone talks about diversity and wants to be diverse. But what does it actually mean and why is...
Creativity in a company should not be reduced to a few select business units. In fact, holistic...
According to a recent study, the duration of analytics projects has shortened dramatically in...