Sabine Kirchem is a Marketing, Brand, and Communications expert as well as a book author. She is enthused by innovation topics, current trends and technologies in the areas of digitalization, marketing and communications.
Products can be replaced, prices can be compared, but experiences last. In the chapter “Customer Experience of Today and Tomorrow,” Frank Müller highlights one crucial shift: customer loyalty is no...
Customer Relationship Management (CRM) is no longer just a technical discipline but revolves around...
There's loads of data out there – but are we truly utilizing it? And more importantly, are we using...
For a long time, CRM has been an operational database and an administrative tool for managing...
The healthcare industry is under pressure - costs are rising, customer demands are evolving, and...
Artificial intelligence (AI) is no longer a futuristic concept; it has become an integral part of...
CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits...
Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved...
Pandemics undoubtedly affect health statistics, but they also change people's mindsets,...