Sarah Mueller

Sarah Müller is a Business Consultant in the area of Customer Journey Management. She advises clients on global consumer lifecycle management and develops strategies for building sustainable customer relationships.

6 min read

Personalized Marketing is a must-have (if done well)

By Sarah Mueller

The buying behavior of customers is changing, and so are their expectations of companies. Customers want to be understood and regarded as individuals. For companies, this means responding to their...