--- title: DIGITALL Galaxy - The leadership blog for your digital transformation (2) description: We cover leadership topics & the digital transformation. Explore the depths of the digital transformation & discover business opportunities. (2) image: https://blog.digitall.com/hubfs/Blog%20Files/Blog_Header_iStock-1152636558.jpg --- [![DIGITALL Logo ](https://blog.digitall.com/hubfs/Logo_Logo%20white.svg) ![DIGITALL Logo ](https://blog.digitall.com/hubfs/Logo_Logo%20colored.svg)](https://www.digitall.com) - [English](https://blog.digitall.com) - [Deutsch](https://blog.digitall.com/de) - [English](https://blog.digitall.com) - [Deutsch](https://blog.digitall.com/de) # Enter our DIGITALL Galaxy #### We cover leadership topics & the digital transformation. Explore the depths of the digital transformation & discover business opportunities. \[Digitalization, Megatrends, CRM, CustomerManagement, dCRM, Market Research, Digitalisation, Leadership & Inspiration, Values & Culture, Cyber Security\] Filter by Tag All Digitalization Megatrends CRM CustomerManagement dCRM Market Research Digitalisation Leadership & Inspiration Values & Culture Cyber Security ###### 2 min read ## [Why voice and speech recognition play a key role in customer contact](https://blog.digitall.com/why-voice-and-speech-recognition-play-a-key-role-in-customer-contact?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) “How can I help?” – a simple question that will no longer be asked only by humans in the future.... ###### 2 min read ## [Why agile development and customer centricity are not opposites](https://blog.digitall.com/why-agile-development-and-customer-centricity-are-not-opposites?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) Digitalization does not fail due to technology; it often fails because we set it up incorrectly:... ###### 2 min read ## [Why personas are the foundation of customer-centric communication](https://blog.digitall.com/why-personas-are-the-foundation-of-customer-centric-communication?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) Target groups are not obsolete; they simply lack precision. To genuinely connect with customers... ###### 1 min read ## [How the customer interface of the future will be designed](https://blog.digitall.com/how-the-customer-interface-of-the-future-will-be-designed?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) The Customer interface is a complex term for something that is, at its core, quite simple: the... ###### 1 min read ## [How a 360° customer view really works](https://blog.digitall.com/how-a-360-customer-view-really-works?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) “We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what... ###### 1 min read ## [Why digital marketing needs to be rethought](https://blog.digitall.com/why-digital-marketing-needs-to-be-rethought?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) Digital is no longer an add-on; it forms the core of modern customer experiences. However, many... ###### 1 min read ## [Why Excellent Sales Performance Management Is the Key to Digital CRM](https://blog.digitall.com/why-excellent-sales-performance-management-is-the-key-to-digital-crm?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) Excellence in sales is not a one-time achievement - it is an ongoing process. The chapter “**Sales...** ###### 1 min read ## [Why digital CRM (dCRM) is more than just technology](https://blog.digitall.com/why-digital-crm-dcrm-is-more-than-just-technology?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) Although CRM is still a software project in many companies, it has been about much more than that... ###### 1 min read ## [Why Performance Management Is the Key to Successful TransformA-tion](https://blog.digitall.com/performance-management-is-transformations-favorite?hsLang=en) By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem?hsLang=en) Performance management is the bridge between vision and reality, evaluating the value and... 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