Why Performance Management Is the Key to Successful Transforma-tion

Performance management is the bridge between vision and reality, evaluating the value and authenticity of every strategy. The chapter titled “Performance Management: Leadership in the Digital Transformation” explains why traditional control systems are no longer sufficient and outlines how to ensure that digital strategies work effectively.

I found the following particularly insightful in this chapter:

• Successful implementation requires Key Performance Indicators (KPIs) - with purpose, dialog and agile management.
  
  
• OKR (Objectives & Key Results) is a true management tool that integrates strategy, culture and motivation.
  
  
• Continuous feedback is more effective than rigid target agreements. To achieve change, it’s essential to engage people rather than control them.
  
  
• The chapter dispels the illusion that performance management is solely about bonus structures. Rather, it is about genuine commitment.

Leadership is defined in an evolutionary context as the ability to provide guidance, encourage, and exemplify a positive mindset that embraces change. This should be the foundation of any leadership approach.

My conclusion: Anyone looking to navigate transformation—beyond mere tools and methods—will find this chapter to be particularly relevant, thought-provoking, and practical. It is primarily aimed at inspiring leaders and those who seek inspiration.

🔗 To the book on Springer

This blog post is based on the chapter “Performance Management: Leadership in the Digital Transformation” by Jürgen Brunner Candrian from the book “CRM Goes Digital – Design and Use of Digital Customer Interface in Marketing, Sales and Service”, published in 2024 by Springer Gabler Publishing House.