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Posts about

CustomerManagement

1 min read

Why looking at the big picture is key to success or failure in CRM

Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and...

2 min read

Why does CRM only work when combined with a new organisa-tional culture?

CRM projects rarely fail due to technological issues; they rather fail due to structural and...

3 min read

Why every company needs a CRM competencе model

A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...

2 min read

CRM Goes Digital: EXPERT INSIGHTS on Modern Customer Management

We are excited to announce the release of a new book by our CRM experts at DIGITALL, titled "CRM...