2 min read
Why Customer Experience Is Becoming the Ultimate Competitive Edge
Products can be replaced, prices can be compared, but experiences last. In the chapter “Customer...
Posts about
CustomerManagement
2 min read
Why smart technologies are transforming relationships
Customer Relationship Management (CRM) is no longer just a technical discipline but revolves around...
1 min read
Why feedback is the biggest untapped resource in customer management
There's loads of data out there – but are we truly utilizing it? And more importantly, are we using...
2 min read
Why CRM Is the New Operating System for Customer Relationships
For a long time, CRM has been an operational database and an administrative tool for managing...
2 min read
Why Digitization in Healthcare Needs to Focus on Customer Contact
The healthcare industry is under pressure - costs are rising, customer demands are evolving, and...
2 min read
Why Artificial Intelligence Is About More Than Just Technology
Artificial intelligence (AI) is no longer a futuristic concept; it has become an integral part of...
2 min read
Why Trigger-Based Marketing Is the Smart Play for the Future
CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits...
2 min read
How Swiss Re rethought CRM and transformed it into an intelligent engagement hub
Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved...
1 min read
Why the “new normal” in customer behavior is more than just a passing phase
Pandemics undoubtedly affect health statistics, but they also change people's mindsets,...