2 min read
Why Trigger-Based Marketing Is the Smart Play for the Future
CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits...
Posts about
Digitalisation
2 min read
How Swiss Re rethought CRM and transformed it into an intelligent engagement hub
Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved...
1 min read
Why the “new normal” in customer behavior is more than just a passing phase
Pandemics undoubtedly affect health statistics, but they also change people's mindsets,...
2 min read
Why voice and speech recognition play a key role in customer contact
“How can I help?” – a simple question that will no longer be asked only by humans in the future....
2 min read
Why agile development and customer centricity are not opposites
Digitalization does not fail due to technology; it often fails because we set it up incorrectly:...
2 min read
Why personas are the foundation of customer-centric communication
Target groups are not obsolete; they simply lack precision. To genuinely connect with customers...
1 min read
How the customer interface of the future will be designed
The Customer interface is a complex term for something that is, at its core, quite simple: the...
1 min read
How a 360° customer view really works
“We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what...
1 min read
Why digital marketing needs to be rethought
Digital is no longer an add-on; it forms the core of modern customer experiences. However, many...