15 min read
Customer centricity: Stop hunting your customers
Customer centricity is at the core of today's successful business and is closely connected to the...
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Leadership & Inspiration
5 min read
Study: Employees would rather quit than go back to the office
If you ask whether companies should offer remote work options or not, you're already too late -...
7 min read
Loyalty Programs: Create value with experiences, data & AI
Customer loyalty is one of the key success factors for any company that aims for longevity. From...
6 min read
The secret of good leadership
Whether in a small team or as head of a company - great leadership inspires, motivates and gives...
5 min read
Pain Points are the key to your business goals
Many businesses and organizations but also business units have the task to solve problems. Knowing...
11 min read
How creative can (and must) a company be?
Creativity in a company should not be reduced to a few select business units. In fact, holistic...
3 min read
Lacking ICT skills? Maybe it's your own fault
Time and again, a lack of specialist know-how and expertise are cited as hurdles to digitization....
4 min read
Speed up your decision processes with these 5 tips
Data protection and compliance are often cited as the major hurdles to achieve digitization. But a...
6 min read
Is voice search the future of marketing?
When it comes to technologies that can potentially turn customer behavior and marketing upside...