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We cover leadership topics & the digital transformation. Explore the depths of the digital transformation & discover business opportunities.

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Market Research (2)

6 min read

Location matters: Data centers in a globalized world

In January, Austria deemed Google Analytics not suitable for GDPR-standards since the tech giant...

7 min read

Loyalty Programs: Create value with experiences, data & AI

Customer loyalty is one of the key success factors for any company that aims for longevity. From...

4 min read

Spotlight Switzerland: Digital front runner with industry gaps

According to the Global Innovation Index 2021, Switzerland tops every other country with the number...

5 min read

Study: What's the perfect business meeting?

In the last couple of months, we have asked our social media followers about their daily...

5 min read

Do you track your customers' share of wallet?

When it comes to B2B and B2C success, it's often important to create a loyal customer base. But...

6 min read

Spotlight Germany: Leveraging the digital foundations

According to the Digital European Society Index (DESI), Germany's digital status quo is full of...

7 min read

Spotlight Bulgaria: The digital future lies in AI

Bulgaria ranks low in the overall Digital Economy and Society Index (DESI) but a few highlights...

5 min read

Spotlight Portugal: The right initiatives for digital growth

According to the Digital Economy and Society Index (DESI), Portugal ranks 16th and is therefore...

6 min read

Spotlight Romania: A strong digital infrastructure lacks acceptance

Although it ranks low in the European Digital Economy and Society Index, Romania has the right...