Pandemics undoubtedly affect health statistics, but they also change people's mindsets, particularly regarding consumer behavior. The chapter titled “Customer Behavior in the New Normal: What Is...
“How can I help?” – a simple question that will no longer be asked only by humans in the future....
Digitalization does not fail due to technology; it often fails because we set it up incorrectly:...
Target groups are not obsolete; they simply lack precision. To genuinely connect with customers...
The Customer interface is a complex term for something that is, at its core, quite simple: the...
“We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what...
Digital is no longer an add-on; it forms the core of modern customer experiences. However, many...
Excellence in sales is not a one-time achievement - it is an ongoing process. The chapter “Sales...
Although CRM is still a software project in many companies, it has been about much more than that...