For a long time, CRM has been an operational database and an administrative tool for managing contacts and leads. However, in times of digitalization, disruption, and constant change, its role needs...
The healthcare industry is under pressure - costs are rising, customer demands are evolving, and...
Artificial intelligence (AI) is no longer a futuristic concept; it has become an integral part of...
CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits...
Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved...
Pandemics undoubtedly affect health statistics, but they also change people's mindsets,...
“How can I help?” – a simple question that will no longer be asked only by humans in the future....
Digitalization does not fail due to technology; it often fails because we set it up incorrectly:...
Target groups are not obsolete; they simply lack precision. To genuinely connect with customers...