1 min read
Why looking at the big picture is key to success or failure in CRM
Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and...
2 min read
Why does CRM only work when combined with a new organisa-tional culture?
CRM projects rarely fail due to technological issues; they rather fail due to structural and...
3 min read
Why every company needs a CRM competencе model
A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...
7 min read
How important is purpose at your workplace?
"Purpose" is a word full with potential and meaning. It's fair to say that every single person has...
7 min read
Why digital teamwork is more than just the right platform
Bill Gate once said that "automation applied to an inefficient operation will magnify the...
7 min read
What does Diversity mean for a company?
Everyone talks about diversity and wants to be diverse. But what does it actually mean and why is...
12 min read
How creative can (and must) a company be?
Creativity in a company should not be reduced to a few select business units. In fact, holistic...
1 min read
Analytics Projects: Be fast, generate more value
According to a recent study, the duration of analytics projects has shortened dramatically in...
3 min read
Lacking ICT skills? Maybe it's your own fault
Time and again, a lack of specialist know-how and expertise are cited as hurdles to digitization....