Sabine Kirchem

Sabine Kirchem is a Marketing, Brand, and Communications expert as well as a book author. She is enthused by innovation topics, current trends and technologies in the areas of digitalization, marketing and communications.

2 min read

Why does CRM only work when combined with a new organisa-tional culture?

CRM projects rarely fail due to technological issues; they rather fail due to structural and responsibility-related matters and, above all, a lack of cultural change. Frank Klinkhammer explores this...

3 min read

Why every company needs a CRM competencе model

A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...

7 min read

How important is purpose at your workplace?

"Purpose" is a word full with potential and meaning. It's fair to say that every single person has...

7 min read

Why digital teamwork is more than just the right platform

Bill Gate once said that "automation applied to an inefficient operation will magnify the...

7 min read

What does Diversity mean for a company?

Everyone talks about diversity and wants to be diverse. But what does it actually mean and why is...

12 min read

How creative can (and must) a company be?

Creativity in a company should not be reduced to a few select business units. In fact, holistic...

1 min read

Analytics  Projects: Be fast, generate more value

According to a recent study, the duration of analytics projects has shortened dramatically in...

3 min read

Lacking ICT skills? Maybe it's your own fault

Time and again, a lack of specialist know-how and expertise are cited as hurdles to digitization....