Sabine Kirchem is a Marketing, Brand, and Communications expert as well as a book author. She is enthused by innovation topics, current trends and technologies in the areas of digitalization, marketing and communications.
Digital is no longer an add-on; it forms the core of modern customer experiences. However, many marketing strategies remain stuck in the past, focusing on products, driven by channels, or overly...
Excellence in sales is not a one-time achievement - it is an ongoing process. The chapter “Sales...
Although CRM is still a software project in many companies, it has been about much more than that...
Performance management is the bridge between vision and reality, evaluating the value and...
Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and...
CRM projects rarely fail due to technological issues; they rather fail due to structural and...
A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...
"Purpose" is a word full with potential and meaning. It's fair to say that every single person has...
Bill Gate once said that "automation applied to an inefficient operation will magnify the...