CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits perfectly. The chapter titled “Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship...
Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved...
Pandemics undoubtedly affect health statistics, but they also change people's mindsets,...
“How can I help?” – a simple question that will no longer be asked only by humans in the future....
Digitalization does not fail due to technology; it often fails because we set it up incorrectly:...
Target groups are not obsolete; they simply lack precision. To genuinely connect with customers...
The Customer interface is a complex term for something that is, at its core, quite simple: the...
“We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what...
Digital is no longer an add-on; it forms the core of modern customer experiences. However, many...