Although CRM is still a software project in many companies, it has been about much more than that for a long time. It's about data strategies. Business models. About communication. The chapter 'On...
Performance management is the bridge between vision and reality, evaluating the value and...
Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and...
CRM projects rarely fail due to technological issues; they rather fail due to structural and...
A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this...
We are excited to announce the release of a new book by our CRM experts at DIGITALL, titled "CRM...
In autumn and winter, the decrease in sunlight - which affects the "happiness hormone" serotonin -...
We sat down with our Cyber Security expert Deniz Tourgout to talk about current and future trends...
What does the future of artificial intelligence bring and how are companies currently dealing with...