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Personalized Marketing is a must-have (if done well)
The buying behavior of customers is changing, and so are their expectations of companies....
6 min read
Spotlight Poland: Digital growth meets reluctant businesses
In the Digital Economy and Society Index, Poland ranks low. But this wouldn't be the Spotlight...
5 min read
eCommerce stats: Don't lose your customers at the checkout
Two out of three online customers "abandon" their digital shopping carts. Often enough, payment...
15 min read
Customer centricity: Stop hunting your customers
Customer centricity is at the core of today's successful business and is closely connected to the...
8 min read
10 trends for a customer-centric industry 4.0
To become more efficient and effective, manufacturing companies have no choice but to focus on...
4 min read
Spotlight Serbia: ICT export champion needs local economy to digitize
Serbia might be one of the countries that are easily to dismiss on a global scale but don't be...
5 min read
Study: Employees would rather quit than go back to the office
If you ask whether companies should offer remote work options or not, you're already too late -...
6 min read
Location matters: Data centers in a globalized world
In January, Austria deemed Google Analytics not suitable for GDPR-standards since the tech giant...
7 min read
Loyalty Programs: Create value with experiences, data & AI
Customer loyalty is one of the key success factors for any company that aims for longevity. From...