--- title: Why Performance Management Is the Key to Successful TransformA-tion description: Performance management is the bridge between vision and reality, evaluating the value and authenticity of every strategy. image: https://blog.digitall.com/hubfs/Ants.jpg --- [![Logo\_Logo white](https://blog.digitall.com/hubfs/Logos/Logo_Logo%20white.svg) ![Logo\_Logo colored](https://blog.digitall.com/hs-fs/hubfs/Logos/Logo_Logo%20colored.png?width=400&height=54&name=Logo_Logo%20colored.png)](https://blog.digitall.com/) - [to the DIGITALL homepage](https://digitall.com/) - [English](https://blog.digitall.com/performance-management-is-transformations-favorite) - [Deutsch](https://blog.digitall.com/de/performance-management-is-transformations-favorite) - [English](https://blog.digitall.com/performance-management-is-transformations-favorite) - [Deutsch](https://blog.digitall.com/de/performance-management-is-transformations-favorite) - [to the DIGITALL homepage](https://digitall.com/) - Example Link - Example Link - Example Link # Why Performance Management Is the Key to Successful TransformA-tion By [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem) on 09.07.2025 [CRM](https://blog.digitall.com/tag/crm) [Digitalisation](https://blog.digitall.com/tag/digitalisation) [CustomerManagement](https://blog.digitall.com/tag/customermanagement) [dCRM](https://blog.digitall.com/tag/dcrm) ![Featured Image](https://blog.digitall.com/hubfs/Ants.jpg) 1 min read Performance management is the bridge between vision and reality, evaluating the value and authenticity of every strategy. The chapter titled “Performance Management: Leadership in the Digital Transformation” explains why traditional control systems are no longer sufficient and outlines how to ensure that digital strategies work effectively. I found the following particularly insightful in this chapter: - Successful implementation requires Key Performance Indicators (KPIs) - with purpose, dialog and agile management. - OKR (Objectives & Key Results) is a true management tool that integrates strategy, culture and motivation. - Continuous feedback is more effective than rigid target agreements. To achieve change, it’s essential to engage people rather than control them. - The chapter dispels the illusion that performance management is solely about bonus structures. Rather, it is about genuine commitment. Leadership is defined in an evolutionary context as the ability to provide guidance, encourage, and exemplify a positive mindset that embraces change. This should be the foundation of any leadership approach. My conclusion: Anyone looking to navigate transformation—beyond mere tools and methods—will find this chapter to be particularly relevant, thought-provoking, and practical. It is primarily aimed at inspiring leaders and those who seek inspiration. 🔗 [To the book on Springer](https://link.springer.com/book/10.1007/978-3-658-45798-3) *This blog post is based on the chapter “Performance Management: Leadership in the Digital Transformation” by Jürgen Brunner Candrian from the book “CRM Goes Digital – Design and Use of Digital Customer Interface in Marketing, Sales and Service”, published in 2024 by Springer Gabler Publishing House.*  Share: [![Share on Facebook](https://blog.digitall.com/hubfs/Blog%20Files/Icon_Facebook.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.digitall.com%2Fperformance-management-is-transformations-favorite) [![Share on Twitter](https://blog.digitall.com/hubfs/Blog%20Files/Icon_Twitter.png)](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.digitall.com%2Fperformance-management-is-transformations-favorite&text=Why+Performance+Management+Is+the+Key+to+Successful+TransformA-tion) [![Share on LinkedIn »](https://blog.digitall.com/hubfs/Blog%20Files/Icon_Linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.digitall.com%2Fperformance-management-is-transformations-favorite&title=Why+Performance+Management+Is+the+Key+to+Successful+TransformA-tion&summary==Performance+management+is+the+bridge+between+vision+and+reality%2C+evaluating+the+value+and+authenticity+of+every+strategy.+) [![Share on Xing »](https://blog.digitall.com/hubfs/Blog%20Files/Icon_Xing.png)](https://www.xing.com/social/share/spi?url=https%3A%2F%2Fblog.digitall.com%2Fperformance-management-is-transformations-favorite) [![Send via E-Mail»](https://blog.digitall.com/hubfs/Blog%20Files/Icon_Email.png)](mailto:?subject=Why%20Performance%20Management%20Is%20the%20Key%20to%20Successful%20TransformA-tion&body=https%3A%2F%2Fblog.digitall.com%2Fperformance-management-is-transformations-favorite) #### by [Sabine Kirchem](https://blog.digitall.com/author/sabine-kirchem) Sabine Kirchem is a Marketing, Brand, and Communications expert as well as a book author. She is enthused by innovation topics, current trends and technologies in the areas of digitalization, marketing and communications. [Back to Blog Starting Page](https://blog.digitall.com/) RSS-Feed:  [Subscribe to our Blog](https://global.digitall.com/blog-subscription?hsLang=en)     ### Posts by Tag - [Digitalization (55)](https://blog.digitall.com/tag/digitalization) - [Megatrends (27)](https://blog.digitall.com/tag/megatrends) - [CRM (22)](https://blog.digitall.com/tag/crm) - [CustomerManagement (22)](https://blog.digitall.com/tag/customermanagement) - [dCRM (22)](https://blog.digitall.com/tag/dcrm) - [Market Research (20)](https://blog.digitall.com/tag/market-research) - [Digitalisation (19)](https://blog.digitall.com/tag/digitalisation) - [Leadership & Inspiration (17)](https://blog.digitall.com/tag/leadership-inspiration) - [Values & Culture (14)](https://blog.digitall.com/tag/values-culture) - [Cyber Security (10)](https://blog.digitall.com/tag/cyber-security) See All ###### 2 min read #### [Why Customer Experience Is Becoming the Ultimate Competitive Edge](https://blog.digitall.com/why-customer-experience-is-becoming-the-ultimate-competitive-edge?hsLang=en) by Sabine Kirchem Products can be replaced, prices can be compared, but experiences last. In the chapter **“Customer...** ###### 2 min read #### [Why smart technologies are transforming relationships](https://blog.digitall.com/why-smart-technologies-are-transforming-relationships?hsLang=en) by Sabine Kirchem Customer Relationship Management (CRM) is no longer just a technical discipline but revolves around... ###### 1 min read #### [Why feedback is the biggest untapped resource in customer management](https://blog.digitall.com/why-feedback-is-the-biggest-untapped-resource-in-customer-management?hsLang=en) by Sabine Kirchem There's loads of data out there – but are we truly utilizing it? 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